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323-524-0078

[email protected]

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Menu
  • Food Trucks & Trailers
    • All Projects
    • $57,000 Workhorse Food Trailer
    • “The Horseshoe” Marketing Trailer Kiosk
    • Coffee Trucks & Trailers
    • Ice Cream Trucks & Trailers
    • Taco Trucks & Trailers
    • Experiential Marketing Vehicles
    • Non-Food Mobile Businesses
  • Services
    • Custom Food Trucks & Trailers
    • Experiential Marketing Vehicles
    • Food Truck Repairs
    • Food Truck Wraps
  • Customers
    • New Mobile Businesses
    • Existing Businesses
    • Agencies & National Brands
    • Charities & Institutions
  • Financing
  • Our Warranty
  • About Us
  • Resources
    • Starting a Mobile Business
    • Existing Food Truck Owners
    • Firefly Customer Stories
  • Contact
Firefly food trucks logo

Call 323-524-0078

[email protected]

  • Food Trucks & Trailers
    • All Projects
    • $57,000 Workhorse Food Trailer
    • “The Horseshoe” Marketing Trailer Kiosk
    • Coffee Trucks & Trailers
    • Ice Cream Trucks & Trailers
    • Taco Trucks & Trailers
    • Experiential Marketing Vehicles
    • Non-Food Mobile Businesses
  • Services
    • Custom Food Trucks & Trailers
    • Experiential Marketing Vehicles
    • Food Truck Repairs
    • Food Truck Wraps
  • Customers
    • New Mobile Businesses
    • Existing Businesses
    • Agencies & National Brands
    • Charities & Institutions
  • Financing
  • Our Warranty
  • About Us
  • Resources
    • Starting a Mobile Business
    • Existing Food Truck Owners
    • Firefly Customer Stories
  • Contact
Menu
  • Food Trucks & Trailers
    • All Projects
    • $57,000 Workhorse Food Trailer
    • “The Horseshoe” Marketing Trailer Kiosk
    • Coffee Trucks & Trailers
    • Ice Cream Trucks & Trailers
    • Taco Trucks & Trailers
    • Experiential Marketing Vehicles
    • Non-Food Mobile Businesses
  • Services
    • Custom Food Trucks & Trailers
    • Experiential Marketing Vehicles
    • Food Truck Repairs
    • Food Truck Wraps
  • Customers
    • New Mobile Businesses
    • Existing Businesses
    • Agencies & National Brands
    • Charities & Institutions
  • Financing
  • Our Warranty
  • About Us
  • Resources
    • Starting a Mobile Business
    • Existing Food Truck Owners
    • Firefly Customer Stories
  • Contact

MAYFIELD DAIRY

#Mayfield on the Move

Mayfield Dairy prides themselves on partnering with 13,000 family-owned dairy farmers to create quality milk and ice cream made from fresh cream. We jumped at the opportunity to help this 100-year old Southern dairy brand launch a regional food truck marketing tour.

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THE BRAND

“For over 100 years, Mayfield has been delighting Southern families with our wholesome milk and world-famous ice cream. And although times have changed, our approach remains the same. Farm from the heart. Accept no shortcuts. And always take care of your community. That’s the Mayfield Way.

Mayfield Dairy is a farmer-owned brand of Dairy Farmers of America (DFA), a dairy marketing cooperative that is owned by more than 13,000 family farmers. As a cooperative, profits from every glass of milk, scoop of ice cream and dollop of sour cream go to support the DFA’s farmers and their families, so they can keep doing what they love — helping us deliver the best possible dairy products you love every single day.

At Mayfield, we’re committed to being a trusted source of dairy for your family. We never forget how fortunate we are to be invited into your home, and we earn our place by holding ourselves to the high standards of dairy.”

EVERY NEW BUILD INCLUDES FIREFLY'S

THE BUILD

With community and tradition being key values for this brand, Mayfield Dairy wanted to go back to their roots and target Southern families. And everyone knows ice cream pairs perfectly with family-friendly summer fun. 

For this experiential marketing campaign, the client planned a packed schedule of 48 activations over 12 weeks. With so much driving, a smaller truck would make the campaign easier, cheaper and safer. However, Mayfield had specific freezer requirements to match their product’s needs including a huge Master-Bilt dipping freezer. Ultimately, we were able to fit all the appliances they needed to accommodate the high-volume sampling throughput within a 14’ kitchen footprint.

THE RESULTS

Through sampling, giveaways and activities, brand ambassadors created engaging and shareable moments with families across the South. The “Mayfield on the Move” ice cream truck team successfully reconnected with their community and customer base, giving away:

  • 120,000 ice cream samples
  • 130,000 coupons
  • 11,000 premiums
 
Wow! While this experiential marketing tour targeted Atlanta and the Carolinas in 2017, the Mayfield ice cream truck continues to serve its community with local sampling events.

Ready to build an experiential MARKETING Vehicle with firefly?

Firefly partners with your brand or agency to deliver an exciting, beautiful and reliable experiential marketing vehicle. From “standard” food trucks to unique custom builds, our experienced team can engineer anything for your next activation or marketing tour. We make buisness mobile.

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Every new build comes with a Firefly Warranty

Your success is our success. We stand behind our work with an industry-leading, 2-year warranty on every new build so you can spend more time connecting with customers and less time in the shop.

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about Firefly

Firefly manufactures the world’s best custom food trucks, concession trailers, and experiential marketing vehicles.

Located in Los Angeles, California, our fabrication facility is a one-stop shop to design, build, wrap, and repair your mobile business.

Our mission is to help businesses of all sizes bring their passion to customers and communities through eye-catching, self-contained, and mobile point-of-sale equipment.

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At Firefly, every food truck or food trailer we build is the best one we’ve ever made.

  • Food Trucks & Trailers
    • All Projects
    • $57,000 Workhorse Food Trailer
    • “The Horseshoe” Marketing Trailer Kiosk
    • Coffee Trucks & Trailers
    • Ice Cream Trucks & Trailers
    • Taco Trucks & Trailers
    • Experiential Marketing Vehicles
    • Non-Food Mobile Businesses
  • Services
    • Custom Food Trucks & Trailers
    • Experiential Marketing Vehicles
    • Food Truck Repairs
    • Food Truck Wraps
  • Customers
    • New Mobile Businesses
    • Existing Businesses
    • Agencies & National Brands
    • Charities & Institutions
  • Financing
  • Our Warranty
  • About Us
  • Resources
    • Starting a Mobile Business
    • Existing Food Truck Owners
    • Firefly Customer Stories
  • Contact
  • Food Trucks & Trailers
    • All Projects
    • $57,000 Workhorse Food Trailer
    • “The Horseshoe” Marketing Trailer Kiosk
    • Coffee Trucks & Trailers
    • Ice Cream Trucks & Trailers
    • Taco Trucks & Trailers
    • Experiential Marketing Vehicles
    • Non-Food Mobile Businesses
  • Services
    • Custom Food Trucks & Trailers
    • Experiential Marketing Vehicles
    • Food Truck Repairs
    • Food Truck Wraps
  • Customers
    • New Mobile Businesses
    • Existing Businesses
    • Agencies & National Brands
    • Charities & Institutions
  • Financing
  • Our Warranty
  • About Us
  • Resources
    • Starting a Mobile Business
    • Existing Food Truck Owners
    • Firefly Customer Stories
  • Contact

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Firefly, LLC, Food Truck Builders, Santa Clarita, CA

Contact us

We’re looking forward to getting your custom food truck, concession trailer or experiential marketing vehicle on the road! Call now to discuss how to make your project reality.

Phone: (323) 524-0078

Address: 12059 Davenport Rd. Unit A,
Santa Clarita, CA 91390

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