SANRIO
HELLO KITTY Cafe
At the Hello Kitty Cafe truck, Sanrio fans could get a free coffee and buy a holiday gift bag for a flat fee which contained a surprise mix of merchandise from Sanrio’s product lines. Many lucky fans received collectible merchandise valued at significantly more than what they paid during the course of this nationwide tour.
THE BRAND
EVERY NEW BUILD INCLUDES FIREFLY'S
THE BUILD
With too much merch to transport in the truck alone, Firefly created a marketing truck capable of towing a separate merchandise trailer. A 14’ Isuzu chassis was selected for its powerful, heavy duty platform and we built the truck as lightweight as possible to maximize its towing capacity.
To give the truck a more bubbly appearance to be in line with Sanrio brand, Firefly fabricated a custom serving window with unusual rounded corners. The top of the truck boasted a LED roof-mounted, channel letter sign. A built-in ladder on the back of the truck allowed access to fold down the channel letter sign when not in use.
The entire truck was finished in a special holiday-themed graphic wrap featuring the iconic character Kitty White.
THE RESULTS
This custom vehicle created Instagrammable moments at seasonal marketing activations across the country.
With the success of the trucks, the Hello Kitty Cafe experiential campaign has since been expanded to include permanent locations.
Sanrio fans can be immersed in the Kitty White branded experience at the Hello Kitty Grand Cafe in Irvine, CA and at their newest location on the Las Vegas strip. Two Hello Kitty Cafe trucks “still bring smiles and treats” as a popup experience on street corners and at events across the country.
Ready to build an experiential MARKETING Vehicle with firefly?
Firefly partners with your brand or agency to deliver an exciting, beautiful and reliable experiential marketing vehicle. From “standard” food trucks to unique custom builds, our experienced team can engineer anything for your next activation or marketing tour. We make buisness mobile.
Every new build comes with a Firefly Warranty
Your success is our success. We stand behind our work with an industry-leading, 2-year warranty on every new build so you can spend more time connecting with customers and less time in the shop.
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